Are Calling Cards Still Useful As A Referral Tool?

Everyone in business has a name card. You probably have a business card and you hand it out to potential clients, friends, people you meet, etc. However, have you ever wondered whether those business cards are increasing your business? With the spread of search engines like Google.com, is the calling card still a useful networking tool?

The answer is… MOST DEFINITELY!

However, you can help make sure your business card works harder to get you business.

1) Make your name card design bold. Do NOT be afraid to use strong colors, bold pictures. Anything to make it more memorable.

2) Make it FUN! Who decreed business cards must be rectangle in shape. One of my best business card was in the shape of a monkey’s face. I attended an internet marketing event and gave out 4-5 cards to people I was talking to. Lo and behold, people started coming up to me BEGGING for a card. “Hey, can I have one of your cool monkey cards, please?”. When was the last time someone said that to you? ;-)

Some ideas. If you sell double umbrella stroller, consider making your business card a baby stroller. Or if you’re selling computers, what about having your card in the shape of a mouse (a computer mouse, of course!). Things like that will get you noticed and remembered!

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