Matts Corner

Have you ever questioned why your online store’s bounce rate is so high although you may have the best prices on the web?

The predicament might actually lie in your ecommerce template. Many web store owners do not put enough emphasis on ecommerce templates. They do not understand that ecommerce templates play a prominent part in getting a visitor to make a purchase. Believe it or not there is a science to this. Every component - colors, fonts and arrangements of elements plays a part in turning a mere visitor into a person who buys your products. Without a doubt, that is definitely what every store owner wants.

Initial impressions are important to attracting a visitor’s interest. A site has around 10 seconds to accomplish this. Every element on the page has to work hand-in-hand perfectly to make this happen. Every component on the page should be there for a purpose. Nothing should be there merely for aesthetic reasons only. If it’s not going to help you make a sale then it may be regarded as a waste of both your time as well as the customer’s.

So how exactly does an online store proprietor accomplish such a feat?

Products, Templates And The Market
Quite a number of ecommerce solution sites offer free ecommerce templates. Alternatively, if you are financially capable, you could make an order for your very own custom designed site that would probably suit your requirements to a T.

If you do indeed choose to use the free templates tabled, do make certain it fits your theme or market. For example, if your online store sells flowers, you could do better than to choose an ecommerce template that has a dark feel to it. You would need something more colorful and bright to create an ambiance befitting flowers.

Prime Location
If you wish to create an impact, there’s a spot on the first page to make it all happen. This is the section of the page that is popularly known as the first fold area. It is the part where visitors do not need to scroll down to view. It is the very first view potential clients have of your site when they arrive there. This is the area where most sites use graphics to seize the attention of visitors. But attention grabbing pictures are insufficient; that’s just the bait. Bear in mind, visitors might only spend a few seconds at best to study the surrounding area near the center of attraction so make sure key elements such as text, adverts and buy buttons are located appropriately.

For more real world tips on money making ecommerce templates, click here!