Matts Corner

Exactly how much you should spend for a logo design would depend on a number of factors. A fast internet survey will show that logo prices range from $50 to $50,000 depending on who you employ.

There is a valid reason for the huge difference logo design prices. A $50,000 logo price tag would possibly be part of a huge branding campaign strategy custom designed by branding consultants. The campaign cost itself can certainly reach 7 figures.

This sort of package is more appropriate for members of the Fortune 500 who have the resources to afford such a colossal fee. Branding campaigns such as this are the reason for the worldwide recognition of Nike’s Swoosh logo. Giant multinationals like Samsung and Nokia spend millions yearly on branding and rebranding initiatives.

Needless to say, the vast majority of businesses are unable afford the services of branding consultants. A more affordable means would be traditional logo designers. The logo design rates from such designers are in the vicinity of $1000 to $2000 per logo. A large amount of their time is spent researching the company, its industry and its past. Since all this consumes precious time and time is money, they hence have to charge for it. This sort of service is appropriate for those who prefer to speak at length to designers and are in no rush to receive their designs.

Having said that, many businesses could still find that a logo price of $1000 is still too high. Hence, many taken to the internet looking for more budget friendly alternatives.

Online creative logo designers charge the lowest for their services. At logo prices of $50 to $500 per logo, their logo design rates are obviously the lowest available. The reason for the low logo price is simple. There is no confusing design process, no seemingly endless proposals and no 300 page corporate design booklet explaining why they chose red instead of purple.

In addition to more attractive logo design rates, clients can look forward to speedier turnaround times as well.

But here is the catch, however. Not all online logo design companies give you the same value for money services so it is imperative that you read the small print. A small number of cut-price design companies limit the number of revisions permitted. They would certainly offer low logo design rates but they will charge for revisions. Sneaky way of making money indeed.

Be aware of designers who provide low resolution file formats which are not sufficient for print. Be sure that the logo design price includes print ready final file formats. You would need them if you want to print corporate stationery or marketing collateral in the future.

Aside from that, make sure that your logos can be trademarked. Many customers find themselves in a lurch when they find out their logo is not wholely original due to use of a public domain clip art. And this can have a detrimental affect on their initiative to have their logo trademarked.

Rex Hunter has been in PR and advertising for over a decade. He has written and co-written many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.